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Most startups are forced into a false choice: the sterile, “stiff” traditional corporate office or the distracting, high-volume coworking “zoo.”
Mahery, Co-Founder of Le Club, found a third way. As a high-growth firm specializing in real estate investment and education, Le Club needed a workspace that moved as fast as their strategy.
In this deep dive, we sit down with Mahery at Workways Brussels Airport to discuss how the “Space-as-a-Service” model allowed them to outpace the market, capture Wallonia’s high-net-worth clients, and scale their team without the “10-year lease trap.”
1. The “Anti-Traffic” Advantage: Why Zaventem Beats Downtown
In the Brussels real estate world, time is the ultimate currency. Mahery observed a recurring friction point: his clients, largely based in Wallonia, were increasingly reluctant to brave the “horrible” gridlock of the Brussels city center.
“If you have a workspace in the center, it’s not convenient for them,” Mahery explains. “But here, we have direct access to the ring road and the highway. People actually enjoy coming here. It has helped us bring in more customers because the arrival is stress-free.”
By shifting the HQ to the Zaventem ring, Le Club didn’t just find an office; they increased their customer conversion rate by removing the physical barrier to entry.
2. The Culture Contrast: Startup Spirit vs. Corporate Stagnation
Le Club previously experimented with industry giants like Silver Square and Regus. The feedback? One felt too crowded and noisy; the other felt too rigid and corporate.
“We are a young company. We like the ‘vibe’ here—the decoration, the energy, the startup spirit,” says Mahery. “It doesn’t feel like a frame; it feels like a space to generate new ideas and host masterminds.”
For a firm that teaches high-profit real estate strategies, the “Hotel Vibe” of Building 44 provides the professional dignity needed for client closings, while maintaining the creative oxygen a young team needs to innovate.
3. Scaling at the Speed of Trust: “They Remodel Faster Than We Grow”
Le Club’s journey with Workways is a masterclass in agile scaling. They were among the first members, starting on the ground floor while the upper levels were still being remodeled. As the building evolved, so did Le Club.
Mahery’s standout insight: “They remodel faster than our business grows. As a small startup, we need to pivot quickly. We started with one strategy, changed it, and Workways simply adapted to our speed.”
In a traditional lease, scaling up usually means a painful relocation or a secondary lease. At Workways, Le Club simply “migrates up,” keeping their culture intact while their footprint expands.
4. Total Autonomy: The 24/7 Independent Hub
Le Club isn’t a 9-to-5 operation. They run intensive weekend seminars and public events. Traditionally, this requires heavy coordination with building management or paying for “out-of-hours” security.
“Everything is automated. We have our own cards, 24/7. We are really independent and don’t need the Workways team on-site to scale our business during a weekend conference. The trust is there.”
5. The “Closer’s” Edge: Privacy for the Big Conversations
While the open spaces provide the “vibe,” the real work happens in private. Le Club’s commercial “closers” rely on the acoustic privacy of Workways’ phone booths to handle intimate financial discussions.
“Our closers talk about personal projects and very intimate financial things. Being able to isolate in a booth for those high-stakes calls is vital to our sales process.”
The Verdict: High-End Spec, Low-Entry Risk
The narrative that a “premium” office is only for multinationals is dead. Le Club proves that a startup can access a high-end, BREEAM-standard facility—with a Health Club, Gym, and professional reception—without the capital expenditure of a traditional lease.
Ready to pivot your business strategy without the lease risk?
Our new Building 44 our studios & private suites are designed for teams of 1 to 10, starting from an accessible €499/month.
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